Source Naturals® was founded in 1982 in Santa Cruz, California, by Ira Goldberg with the belief that the foundation for living your dream life is having vibrant health, and that taking individual responsibility for one’s health is the key. Ira launched the Source Naturals brand to unlock the secrets of wellbeing by creating specialty formulas that touch all aspects of wellness and made it his mission to educate people on their transformative benefits.* Today Source Naturals has a broad portfolio of over 600 unique products spanning multiple categories, from immune, sleep, mood, and vision support to heart and brain health, among many others.